Tamayura centers around a young girl named Fū Sawatari who moves to Takehara, Hiroshima to begin her first year of high school. Her late father grew up in Takehara and this is her first time back in the town in five years. Fū enjoys photography and is often engrossed with taking pictures with her father's old Rollei 35 S film camera. A shy girl, Fū tries her best to make friends early on, spurred on by her childhood friend Kaoru Hanawa. She quickly becomes friends with two other girls, Maon Sakurada and Norie Okazaki. After a year has passed, Fū forms a photography club and meets fellow photographer Kanae Mitani.